How to Create Content (When You Don’t Have a Writer)
by
Jenny Henderson
|
Feb 26, 2019
A website needs quality content – and not just when the website launches. Fresh and updated content attracts the Google robots that scour the internet for relevant information. But how do you refresh your content when you don’t have a writer in-house? We’ve got some suggestions for you.
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Why GDPR is Good for Email Marketers
by
Jenny Henderson
|
Jul 31, 2018
The European Union's General Data Protection Regulation has caused unease among some digital marketers. But GDPR's rules could help marketers be more effective.
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Why Your Emails May Not Be Reaching Inboxes
by
Jenny Henderson
|
Jul 23, 2018
The success of email marketing hinges on whether your subscribers are receiving and reading your messages. Learn about some of the common factors that impede deliverability.
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5 Rock Solid Reasons Not to Hire a Marketing Agency
by
Dan Finney
|
Jun 20, 2018
There are plenty of reasons to hire a marketing agency, but in some cases it might make more sense to hire employees to fulfill marketing roles. Here are some reasons you might not want to hire a marketing agency.
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Get Stellar Email Marketing Automation with Drip Campaigns
by
Michelle McNally
|
May 18, 2018
Simply put, a drip campaign is an email automation series designed to take your customer from a casual acquaintance to a bona fide fan. As part of a strategic engagement marketing program, a drip campaign builds brand ...
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